Lumina Admissions
Admissions & Lead Management CRM for Coaching Institutes
Built for how coaching institutes actually run admissions - track every lead from enquiry to demo class to admission, manage counsellors and follow-ups, automate WhatsApp and Email campaigns, and see performance across every branch from one dashboard.
What is a Coaching Institute CRM?
A Coaching CRM replaces spreadsheets, WhatsApp chats, and paper registers with a single system built around how admissions teams and counsellors actually work.
Centralized Lead & Admissions Data
Every enquiry - from website, WhatsApp, Google Ads, Instagram, or referral - lands in one place. See exactly where each student stands: contacted, interested, demo scheduled, or admitted.
Multi-Branch Visibility
Running more than one branch? Compare leads, admissions, and counsellor performance across every branch side by side, instead of collecting updates over phone calls at month-end.
WhatsApp + Email Automation
Send WhatsApp and Email campaigns to leads directly from the CRM and track delivery, read, and click rates - no more switching between a marketing tool and a separate admissions register.
Everything Your Admissions Team Needs
Purpose-built modules for coaching institutes, not a generic sales CRM stretched to fit
Lead Management CRM
Capture leads from your website, WhatsApp, Google Ads, Instagram, Facebook, and referrals into one system. Assign them to counsellors automatically.
Counsellor Management
Assign leads to counsellors, track their targets versus conversions, and see a performance leaderboard - accountability without manual reports.
Follow-ups Calendar
Every counsellor gets a clear calendar of scheduled calls and follow-ups, so no interested lead goes cold from a missed callback.
Demo Class Board
Schedule and track demo classes - one of the biggest conversion points for coaching institutes - and see how many attendees convert.
WhatsApp Marketing
Run WhatsApp campaigns to your lead list directly from the CRM via API, and track delivery, read rate, and click-through rate.
Email Marketing
Send Email campaigns to leads and parents, with open rate, bounce rate, and click-through tracking in the same dashboard.
Admissions Pipeline
A clear funnel view - total leads, contacted, interested, demo sessions, admissions pending, converted - so you can spot exactly where leads drop off.
Student Directory
Once a lead is admitted, their full history - enquiry source, counsellor notes, demo attendance, fee status - carries into a searchable directory.
Reports & Analytics
Monthly lead growth, lead source distribution, admission funnel drop-off, and branch-wise performance - all visualized in one place.
How Lumina Admissions Works
From setup to your first tracked admission, in four steps
Set Up Branches & Counsellors
Add your branches, counsellor accounts, and role-based access. Every branch gets its own view; admins see all of them together.
Import Leads & Assign Counsellors
Bring in your existing enquiry lists or start capturing fresh leads from your website and ad campaigns. Leads route to counsellors automatically.
Automate Follow-ups & Campaigns
Schedule demo classes, set follow-up reminders, and launch WhatsApp/Email campaigns to nurture leads who haven't converted yet.
Track Admissions & Analyze
Watch leads move through your admission funnel and compare performance across branches and counsellors from one reports dashboard.
A Look Inside a Live Deployment
Screenshots from a Lumina Admissions instance built for a multi-branch NEET coaching academy
Start with Your Admissions Dashboard
The moment a counsellor or admin logs in, they see total leads, admissions, revenue processed, conversion rate, and pending follow-ups at a glance.
See Where Your Leads Actually Come From
A month-on-month view of lead registrations versus enrollments, plus a breakdown by source - website, WhatsApp, Google Ads, Instagram, Facebook, referral.
Find Exactly Where Leads Drop Off
The admission funnel shows drop-off at every milestone, while branch performance compares leads, admissions, and revenue across every location.
Track Campaigns and Counsellor Performance Together
WhatsApp and Email campaign rates sit right next to a counsellor leaderboard ranking assigned leads against admissions converted.
Access Your Lumina Admissions Anywhere, Anytime
Benefits of Using Lumina Admissions
Built around how coaching institute admissions teams actually work
Stop Losing Leads to Spreadsheets
Every enquiry from every channel lands in one system instead of scattered WhatsApp chats and Excel sheets.
Manage Every Branch From One Screen
Compare leads, admissions, and revenue across branches without waiting for a phone-call update from each location.
Counsellor Accountability
A leaderboard of assigned leads versus conversions makes counsellor performance visible, not anecdotal.
WhatsApp & Email in One Place
Run and track campaigns without switching between a separate marketing tool and your admissions register.
Know Where Leads Drop Off
A clear funnel view shows exactly which stage - contact, interest, demo, admission - is losing the most leads.
Demo Classes That Get Tracked
Schedule and follow up on demo classes properly, instead of losing interested students after a single free session.
Secure Data Management
Role-based access keeps counsellor, branch, and student data visible only to the people who need it.
Scales With New Branches
Add a new branch and counsellor accounts without re-building your admissions process from scratch.
Who Can Use Lumina Admissions?
Built for education businesses that run on admissions and lead follow-up
NEET / JEE Coaching Institutes
Manage high enquiry volumes during admission season with structured lead tracking and demo class scheduling.
Multi-Branch Academic Chains
Compare branch performance and standardize the admissions process across every location from one admin console.
Test Prep Centers
Track enquiries around exam cycles and re-engage past leads with targeted WhatsApp/Email campaigns.
Skill & Vocational Training Institutes
Manage batches, counsellor follow-ups, and admissions for short-term and long-term training programs.
Tuition & Learning Centers
Keep parent enquiries organized and follow up consistently instead of relying on individual staff memory.
Online Course Providers
Track leads from digital campaigns through to enrollment with the same WhatsApp/Email automation and analytics.
Request a Demo or Get a Quote
Tell us a bit about your business and our team will get back to you about Lumina Admissions within 24 hours.
- Free, personalized demo
- No-obligation quote
- Reply within 24 hours
- Dedicated admissions CRM specialist
16+ years of experience · 500+ happy clients
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