The Global Visa
Visa & Immigration Services
China Visa
Visa & Immigration Services
China Visa — Case Study
A single-country visa specialist website, built as a companion site to the client's flagship Visa Expertz platform, focused entirely on China visa applications for Indian travellers.
15+
Years experience (client-stated)
100+
Visa specialists (client-stated)
10,000+
Applicants served (client-stated)
Figures above are published by China Visa (a unit of Visa Expertz) about their own business, verified against their live site — not a claim about Lumina's results.
The Challenge
Visa Expertz already had a multi-country consultancy site, but "China visa" is a high-intent, high-volume search on its own - someone typing that exact phrase wants a specialist for that one country, not to dig through a 100-country generalist site to confirm China is covered. Competing for that search intent on the main site would have diluted both the SEO targeting and the "we specialise in exactly this" message a China-visa applicant is looking for.
Our Solution
Rather than add another tab to the main site, we built China Visa as a lean, standalone, single-country site with its own clear identity ("a unit of Visa Expertz" for credibility) and a much shorter path from landing to enquiry than the flagship multi-country platform - built around business, tourist, and student visa categories specifically, with the parent company's 15+ years of experience and specialist network as trust backing.
What We Delivered
China-specific visa category pages (business, tourist, student)
Focused, low-friction enquiry form
Parent-company credibility signals (unit of Visa Expertz)
Fully responsive on desktop, tablet, and mobile
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