Visa Expertz
Visa & Immigration Services
The Global Visa
Visa & Immigration Services
The Global Visa — Case Study
A multi-country visa information and consultancy platform covering visa categories, requirements, and application guidance.
10+
Years of expertise (client-stated)
100+
Countries covered (client-stated)
Figures above are published by The Global Visa about their own business, verified against their live site — not a claim about Lumina's results.
The Challenge
The Global Visa, with 10 years in the visa consultancy business, needed a website that could do the job of a knowledgeable front-desk consultant for every visitor, for every one of the many countries and visa types they handle - tourist, business, family visit, and more. A generic "contact us for details" brochure site wasn't going to work: a prospective applicant researching, say, a business visa needs to immediately see that the site covers their specific case, not just get a vague promise that "we handle visas." Without that clarity, visitors bounce to a competitor's site instead of enquiring.
Our Solution
We built a category-driven website architecture with separate, structured pages per country and visa type, so a visitor searching for their exact situation lands on content written for them, not a generic overview. Every category page carries a clear enquiry form and consistent trust-building elements (credentials, process clarity, direct contact details) throughout - important for a service where customers are handing over passports and personal documents to a company they've just met online.
What We Delivered
Multi-country visa information architecture
Category-wise visa-type pages (tourist, business, family visit, and more)
Enquiry and contact system on every category page
SEO-structured content for search visibility
Fully responsive on desktop, tablet, and mobile
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