Rubber India
Industrial Manufacturing (B2B)
Insulating Mat
Industrial Manufacturing (B2B) — Electrical Safety
Insulating Mat — Case Study
A companion product-line site to Rubber India, built for Vardhman's electrical insulating mat range, sold to buyers who'd never think to look for insulating mats on an industrial rubber hose company's website.
43+
Years of manufacturing experience (client-stated)
ISI Marked
IS:15652 / IEC 61111 / ASTM D-178 (client-stated)
Figures above are published by Vardhman (Insulating Mats division) about their own business, verified against their live site — not a claim about Lumina's results.
The Challenge
Vardhman's electrical insulating mats (used in substations, switchrooms, and around electrical panels) are ISI marked and certified to IS:15652, IEC 61111, and ASTM D-178 - but a procurement or safety officer sourcing insulating mats searches for exactly that, not "industrial rubber hoses," so folding this product line into the main Rubber India site would have buried it. The buyers here are also verifying exact compliance ratings (voltage protection level, slip resistance, oil/acid resistance) before purchase, not browsing casually.
Our Solution
We built Insulating Mat as its own focused, specification-first site under the Vardhman brand, laid out for quick technical comparison across ratings and use cases (electrical panels, substations, switchrooms), with the certification badges (ISI, IEC 61111, ASTM D-178) front and center and a straightforward inquiry path for procurement teams.
What We Delivered
Specification-led product catalog for quick ratings comparison
Safety equipment category pages (panels, substations, switchrooms)
Certification presentation (ISI, IEC 61111, ASTM D-178)
B2B inquiry system
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